Where do you
want to go?

App demo
Click through the full experience — from the opening animation to navigation.
Experience the app
App preview
The marketing page. What the world sees when we launch.
See the product
Product bible
The team document. Research, features, lessons, decisions.
Open the bible
EADA | FOCUS
Return to
focus.
Why this matters
Attention.
Memory.
Presence.
Science now shows that digital distraction is not a habit. It is a biological change — and it can be reversed.

This is not about productivity.
It is about being present for your life.
Based on research from
Gloria Mark  ·  Matthew Walker
Sherry Turkle  ·  Cal Newport
James Clear  ·  Nora Volkow
and 30 others
The science
Card 1 of 5
47 seconds.
In 2004 researchers measured how long people focused before switching.

The answer was 2.5 minutes.

They measured again in 2023.

47 seconds.

That did not happen because of who you are.
Gloria Mark · UC Irvine · 2023
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What distraction does
The brain changes based on what it repeatedly does.
Dim atrophied neuron versus bright healthy neuron — distracted vs focused brain DISTRACTED FOCUSED
Repeated distraction physically thins neural pathways.

Repeated focus rebuilds them.

The brain you have today is the result of what you have been doing. The brain you want is built by what you do next.
The lifetime cost
12
YEARS OF WAKING LIFE
4.8 hours on a phone per day. Across a lifetime from 18 to 78 — that is 12 years.

Not at work. Not resting.

12 years that could have been your life.
HAFNER 2023 · DATAREPORTAL GLOBAL SCREEN TIME
Save your progress
Log in to save
your journey.
If you stop and return, your quiz result, progress and Neural Credits will be waiting for you.
Your data is never shared or sold.
This app is designed to make itself unnecessary.
Your intention
What brought
you here today?
Understanding you
Question 1 of 8
When you sit down to work or study, what happens most often?
Your pattern
Your primary pattern
Digital overwhelm with attention fragmentation
Your brain has adapted to constant switching. The dopamine system has been recalibrated toward short bursts of stimulation. This is not a personality trait — it is a measurable neurological change that responds well to structured rehabilitation.
Everything from here is built around this pattern. Your lessons, your interventions, your focus sessions — all calibrated to how your brain actually works.
Your goal
What do you want to be able to do in 90 days?
One honest answer. This will be referenced throughout your journey.
Read for an hour without distraction
Be present at dinner with my family
Do deep work for 3 hours a day
Stop checking my phone first thing
Remember more of my days
Feel less overwhelmed
Your baseline
How are you
feeling right now?
This is where you start. You will rate again each week and watch the line move.
Not wellVery well
1
2
3
4
5
Day 01 · Lesson 1
0 credits
Card 1 of 5
Your brain was not always like this.
Right now, the average person shifts focus every 47 seconds.

In 2004 it was 2.5 minutes.

That change did not happen because of who you are.

And because the brain changes based on what it does — it can change again.
Gloria Mark · UC Irvine · 2023
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Tonight · First change
One action.
Before you sleep.
Put your phone charger outside your bedroom.
Not as a rule. As an experiment.

This single change protects your sleep quality, your memory consolidation, and the first thoughts of your morning — all at once.
WALKER 2017 · MCGAUGH 2000 · WOOD 2007
The science behind this arrives in lesson 4. For now — just try it tonight and notice what you feel in the morning.
Your first focus session
Focus timer showing 25 minutes 25 MINUTES
One task. Phone out of reach.
The Pomodoro method — built on research showing the brain sustains deep focus for approximately 25 minutes before needing a reset.
CIRILLO 1980 · MARK 2008
Your app
Four places.
Everything you need.
Today
Your daily lesson, focus session and environment tip.
Focus
25-minute sessions, body doubling rooms, pattern detection.
Library
Every research book and article behind the app.
You
Your brain map, Neural Credits, habits and sharing.
The journey
90 days.
Three phases.
Understand
Weeks 1 to 3
Rewire
Weeks 4 to 10
Self-regulate
Weeks 11 to 13
The learning curve
Learning curve — hardest at week 2 then improving through week 12 hardest week 12 today
Week 2 is the hardest week. When it arrives — remember this moment. That difficulty is the change happening.
Neural Credits
0
Neural Credits earned today
Lesson 1 completed+10
Environment tip set+5
Goal recorded+5
Baseline mood set+5
Total+25
Every lesson you read, every minute you focus, every day you return — earns Neural Credits.

Credits track your rehabilitation. At 1000 credits, Phase 2 unlocks. At 5000, you graduate.
Good morning
Day 1 of 90
25 credits
Today — Lesson 2
What attention is and how it works
Kaplan · Sweller · Kahneman · 5 cards · 3 min
Focus session
25 minutes · Ready when you are
Pomodoro · Deep work
Tonight
Phone charger outside bedroom
Today
Focus
Library
You
Step 1 of 18 — Opening animation
EADA | FOCUS

Return to
focus.

A 90-day science-based rehabilitation journey. Not tips. Not hacks. The neuroscience of how attention actually changes.

Why this is different

Attention. Memory.
Presence.

Digital distraction is not a habit. It is a biological change to your prefrontal cortex, your dopamine system, your sleep and your memory. And it can be reversed.

Daily science lessons
Three minutes a day. One research finding, explained so it lands. Every lesson backed by peer-reviewed science.
Gloria Mark · Harris · Griffiths · Walker
Brain quiz
Eight questions. Your pattern identified — ADHD, burnout, student, parent, professional or digital overwhelm.
Barkley · Volkow · Sapolsky · Barrett
Focus sessions
25 minutes. One task. Growing to 90 minutes over 12 weeks. Your attention span rebuilds with data to show it.
Gloria Mark · Newport · Ericsson · Kleitman
Neural Credits
Every lesson, every session, every day you return — earns credits. The reward system uses the same neuroscience the app teaches.
Duhigg · Fogg · Berridge · Deci and Ryan
Research library
Every book and article behind the app, surfaced when you are ready to go deeper. Linked to Audible and purchase.
35 researchers · 35 validated nodes
Graduation
At 90 days — a personal brain report and a congratulation for leaving. Success means the app is no longer needed.
Newport · Clear · Ericsson · Frankl
The science

35 researchers.
One rehabilitation path.

Every feature, every lesson, every intervention traces back to peer-reviewed research.

35
Research nodes
90
Day journey
6
User types
0
Dark patterns
Product Bible · v0.2 · May 2026

EADA | FOCUS
Product Bible

The working document. Every decision, every research node, every next step. For the team building this.

View research database in Notion
01

Vision

A 90-day science-based rehabilitation journey that teaches users to understand their own brain, break digital addiction patterns and rebuild the capacity for deep focus — until they no longer need the app.

Graduation not retention
Success means the user needs the app less. The opposite of every social media platform.
Biology not willpower
The app never implies the user is weak. It explains the neuroscience and designs around biological limits.
Transparency over manipulation
Every feature explains the science behind it. We never use the same techniques we are helping users escape.
Presence not just performance
The cost of distraction is lost memory and lost moments, not just lost productivity.
02

Six user types

Every piece of content is tailored to the user type identified by the brain quiz.

TypeEntry pointKey researchers
ADHDNothing has ever worked for meVolkow · Barkley · Hallowell
BurnoutI am empty and I do not know whySapolsky · Damasio · Frankl
StudentI cannot focus and it is ruining my studiesGloria Mark · Newport · Ericsson
ParentI am not present for the people I loveTurkle · McGaugh · Cacioppo
ProfessionalI am performing but I am losing myselfNewport · Baumeister · Ericsson
Digital overwhelmI cannot stop scrolling and I hate itHarris · Griffiths · Berridge
03

Research foundation

35 validated research nodes. Every feature traces back to peer-reviewed science.

View full database in Notion
Gloria Mark 2008
23 min recovery per switch
Gloria Mark 2023
47 second attention span
Sweller
Working memory limit
Kleitman
90-min focus cycles
Newport
Deep focus atrophies
Kaplan
Attention restoration
Griffiths
Addiction model
Volkow
ADHD dopamine deficit
Deci and Ryan
Autonomy hijacked
Baumeister
Willpower depletes
Walker
Sleep and focus
Kahneman
System 1 defaults
Duhigg
Habit loop
Berridge
Wanting vs liking
Clear
Identity habits
Fogg
Tiny anchors
Sapolsky
Stress and prefrontal
Brewer
Curiosity beats willpower
Barkley
ADHD time blindness
Hallowell
ADHD and novelty
Barrett
Anxiety as prediction
Huberman
Physiological sigh
Benson
Relaxation response
Wood
Environment over motivation
Harris
Persuasive tech
Twenge
Screens and anxiety
McGaugh
Memory needs presence
Turkle
Phone reduces conversation
Cacioppo
Loneliness as damage
Hafner
12 years of waking life
Walker memory
Sleep consolidates memories
Csikszentmihalyi
Flow requirements
Damasio
Emotion and motivation
Frankl
Meaning over pleasure
Ericsson
Deliberate practice
04

Next steps

Research schema — 35 nodes in Notion
Product bible — three modes built
Six user types defined
Onboarding flow — 18 screens
Brain connectome animation built
15 neuron-style icons created
Write all 7 lessons in full
Design brain quiz questions
Screen flow document
Data model defined
React Native app structure
Beta testing