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want to go?

App demo
Click through the full experience — from the opening animation to navigation.
Experience the app
App preview
The marketing page. What the world sees when we launch.
See the product
Product bible
The team document. Research, features, lessons, decisions.
Open the bible
EADA | FOCUS
Return to
focus.
EADA | FOCUS
Something
happened
to your brain.
It was not
an accident.
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1 of 12
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YOUR ATTENTION
Distracted — scattered isolated dots. Focused — fully connected network with glowing centre node. Distracted Focused
Distraction leaves signals isolated.
Focus builds the connections between them.
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The mission
Not to make
you more
productive.
To give you
your life back.
Attention. Memory. Presence.

These three collapse together under digital overload — and rebuild together under structured rehabilitation.
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WHY WILLPOWER ALONE NEVER WORKS
Motivation fades — solid circle dimming. Systems persist — dashed circle with direction arrows continuing. MOTIVATION FADES SYSTEMS PERSIST
Motivation is a feeling. Feelings fluctuate.
Systems run whether you feel like it or not.
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The science
Willpower
is a resource.
It runs out
by 3pm.
Baumeister showed in 1998 that self-control draws on a finite biological resource in the prefrontal cortex.

Every act of resistance depletes it.

This is not weakness. This is biology.
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THE CHOICE
Pain of discipline — small dent in flat grid with glowing sphere. Pain of regret — deep gravitational well with glowing sphere at bottom. PAIN OF DISCIPLINE PAIN OF REGRET
Small discomfort now — or deep regret later.
10 minutes a day versus 12 years.
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How this works
Not tips.
Not hacks.
A structured
rehabilitation.
Every lesson, every focus session, every intervention traces back to peer-reviewed neuroscience.

The next slide shows the full research foundation — 35 studies.
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35 RESEARCH NODES · 4 DOMAINS
Knowledge graph — 35 research nodes in 4 clusters: Focus, Distraction, Recovery, Habit — all connected through a central hub FOCUS DISTRACTION RECOVERY HABIT
35 peer-reviewed studies. Four domains. One path.
Gloria Mark · Walker · Griffiths · Clear · and 31 others.
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The path
90 days.
Three phases.
Ten minutes
a day.
Not a challenge. Not a program. A rehabilitation — the same way the brain was changed by distraction, changed back by focus.

Consistency is the mechanism. Not intensity.
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THE LEARNING CURVE
Learning curve — starts today, dips hardest at week 2, rises to success at week 12 Week 2 hardest Week 12 Today
When week 2 arrives and it feels impossible — remember this.
That difficulty is the change happening.
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The promise
This app
is designed
to make itself
unnecessary.
Success means you leave.

At 90 days — a personal brain report and a graduation. The app congratulates you and closes.

We measure success by your absence.
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EADA | FOCUS
Return to
focus.
←
12 of 12
Why this matters
Attention.
Memory.
Presence.
Science now shows that digital distraction is not a habit. It is a biological change — and it can be reversed.

This is not about productivity.
It is about being present for your life.
Based on research from
Gloria Mark  ·  Matthew Walker
Sherry Turkle  ·  Cal Newport
James Clear  ·  Nora Volkow
and 30 others
The science
Card 1 of 5
47 seconds.
In 2004 researchers measured how long people focused before switching.

The answer was 2.5 minutes.

They measured again in 2023.

47 seconds.

That did not happen because of who you are.
Gloria Mark · UC Irvine · 2023
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What distraction does
The brain changes based on what it repeatedly does.
Dim sparse neuron left — distracted. Bright dense neuron right — focused. DISTRACTED FOCUSED
Repeated distraction physically thins neural pathways.

Repeated focus rebuilds them.

The brain you have today is the result of what you have been doing. The brain you want is built by what you do next.
The lifetime cost
12
YEARS OF WAKING LIFE
4.8 hours on a phone per day. Across a lifetime from 18 to 78 — that is 12 years.

Not at work. Not resting.

12 years that could have been your life.
HAFNER 2023 · DATAREPORTAL GLOBAL SCREEN TIME
Save your progress
Log in to save
your journey.
If you stop and return, your quiz result, progress and Neural Credits will be waiting for you.
Your data is never shared or sold.
This app is designed to make itself unnecessary.
Your intention
What brought
you here today?
Understanding you
Question 1 of 8
When you sit down to work or study, what happens most often?
Your pattern
Your primary pattern
Digital overwhelm with attention fragmentation
Your brain has adapted to constant switching. The dopamine system has been recalibrated toward short bursts of stimulation. This is not a personality trait — it is a measurable neurological change that responds well to structured rehabilitation.
Everything from here is built around this pattern. Your lessons, your interventions, your focus sessions — all calibrated to how your brain actually works.
Your goal
What do you want to be able to do in 90 days?
One honest answer. This will be referenced throughout your journey.
Read for an hour without distraction
Be present at dinner with my family
Do deep work for 3 hours a day
Stop checking my phone first thing
Remember more of my days
Feel less overwhelmed
Your baseline
How are you
feeling right now?
This is where you start. You will rate again each week and watch the line move.
Not wellVery well
1
2
3
4
5
Day 01 · Lesson 1
0 credits
Card 1 of 5
Your brain was not always like this.
Right now, the average person shifts focus every 47 seconds.

In 2004 it was 2.5 minutes.

That change did not happen because of who you are.

And because the brain changes based on what it does — it can change again.
Gloria Mark · UC Irvine · 2023
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1 of 5
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Tonight · First change
One action.
Before you sleep.
Put your phone charger outside your bedroom.
Not as a rule. As an experiment.

This single change protects your sleep quality, your memory consolidation, and the first thoughts of your morning — all at once.
WALKER 2017 · MCGAUGH 2000 · WOOD 2007
The science behind this arrives in lesson 4. For now — just try it tonight and notice what you feel in the morning.
Your first focus session
Focus timer — 25 minutes 25 MINUTES
One task. Phone out of reach.
The Pomodoro method — built on research showing the brain sustains deep focus for approximately 25 minutes before needing a reset.
CIRILLO 1980 · MARK 2008
Your app
Four places.
Everything you need.
Today
Your daily lesson, focus session and environment tip.
Focus
25-minute sessions, body doubling rooms, pattern detection.
Library
Every research book and article behind the app.
You
Your brain map, Neural Credits, habits and sharing.
The journey
90 days.
Three phases.
Understand
Weeks 1 to 3
Rewire
Weeks 4 to 10
Self-regulate
Weeks 11 to 13
The learning curve
Learning curve small version hardest week 12 today
Week 2 is the hardest week. When it arrives — remember this. That difficulty is the change happening.
Neural Credits
0
Neural Credits earned today
Lesson 1 completed+10
Environment tip set+5
Goal recorded+5
Baseline mood set+5
Total+25
Every lesson, every focus minute, every day you return — earns Neural Credits.

Credits track your rehabilitation. At 1000 credits Phase 2 unlocks. At 5000 you graduate.
Good morning
Day 1 of 90
25 credits
Today — Lesson 2
What attention is and how it works
Kaplan · Sweller · Kahneman · 5 cards · 3 min
Focus session
25 minutes · Ready when you are
Pomodoro · Deep work
Tonight
Phone charger outside bedroom
Today
Focus
Library
You
App demo — tap Begin to start
EADA | FOCUS

Return to
focus.

A 90-day science-based rehabilitation journey. Not tips. Not hacks. The neuroscience of how attention actually changes.

Why this is different

Attention. Memory.
Presence.

Digital distraction is not a habit. It is a biological change to your prefrontal cortex, your dopamine system, your sleep and your memory. And it can be reversed.

Daily science lessons
Three minutes a day. One research finding, explained so it lands.
Gloria Mark · Harris · Griffiths · Walker
Brain quiz
Eight questions. Your pattern identified. Everything personalised from here.
Barkley · Volkow · Sapolsky · Barrett
Focus sessions
25 minutes. One task. Growing to 90 minutes over 12 weeks.
Gloria Mark · Newport · Ericsson · Kleitman
Neural Credits
Every lesson, every session, every day — earns credits toward graduation.
Duhigg · Fogg · Berridge · Deci and Ryan
Research library
Every book and article behind the app. Linked to Audible and purchase.
35 researchers · 35 validated nodes
Graduation
At 90 days — a brain report and congratulation for leaving.
Newport · Clear · Ericsson · Frankl
The science

35 researchers.
One rehabilitation path.

35
Research nodes
90
Day journey
6
User types
0
Dark patterns
Product Bible · v0.3 · May 2026

EADA | FOCUS
Product Bible

The working document. Every decision, every research node, every next step.

View research database in Notion
01

Vision

A 90-day science-based rehabilitation journey that teaches users to understand their own brain, break digital addiction patterns and rebuild the capacity for deep focus — until they no longer need the app.

Graduation not retention
Success means the user needs the app less. The opposite of every social media platform.
Biology not willpower
The app never implies the user is weak. It explains the neuroscience and designs around biological limits.
Transparency over manipulation
Every feature explains the science behind it.
Presence not just performance
The cost of distraction is lost memory and lost moments, not just lost productivity.
02

Six user types

TypeEntry pointKey researchers
ADHDNothing has ever worked for meVolkow · Barkley · Hallowell
BurnoutI am empty and I do not know whySapolsky · Damasio · Frankl
StudentI cannot focus and it is ruining my studiesGloria Mark · Newport · Ericsson
ParentI am not present for the people I loveTurkle · McGaugh · Cacioppo
ProfessionalI am performing but I am losing myselfNewport · Baumeister · Ericsson
Digital overwhelmI cannot stop scrolling and I hate itHarris · Griffiths · Berridge
03

Next steps

35 research nodes in Notion
Product bible — three modes
12-slide intro sequence
Brain connectome animation
15 neuron-style icons
6 user types defined
Write all 7 lessons in full
Brain quiz questions
Screen flow document
React Native app structure